"The average TV commercial of sixty seconds..." - Quote by Ray Bradbury
The average TV commercial of sixty seconds has one hundred and twenty half-second clips in it, or one-third of a second. We bombard people with sensation. That substitutes for thinking.
More by Ray Bradbury
“You don't have to turn on the TV set. You don't have to work on the Internet. It's up to you.”
“Sniff books like perfumes and wear books like hats upon your crazy heads.”
“I've never been in charge of my stories, they've always been in charge of me. As each new one has called to me, ordering me to give it voice and form and life, I've followed the advice I've shared with other writers over the years: jump off the cliff and build your wings on the way down.”
More on Media
“I am sure that I never read any memorable news in a newspaper.”
“As people get their opinions so largely from the newspapers they read... But the Press is not free, the newspapers are owned by rich men.”
“These international bankers and Rockefeller Standard Oil interests control the majority of newspapers and the columns of these papers to club into submission or drive out of public office officials who refuse to do the bidding of the powerful corrupt cliques which compose the invisible government.”
More on Technology
“These technologies can make life easier, can let us touch people we might not otherwise. You may have a child with a birth defect and be able to get in touch with other parents and support groups, get medical information, the latest experimental drugs. These things can profoundly influence life. I'm not downplaying that.”
“[People] are looking for some means of control and what that means is is that the politics in all of our countries is gonna require us to manage technology and global integration and all these demographic shifts in a way that makes people feel more control, that gives them more confidence in their future.”
“The problem in our country isn't with books being banned, but with people no longer reading. Look at the magazines, the newspapers around us - it's all junk, all trash, tidbits of news. The average TV ad has 120 images a minute. Everything just falls off your mind. You don't have to burn books to destroy a culture. Just get people to stop reading them.”