"As a rule we perceive what we..." - Quote by Peter Drucker
As a rule we perceive what we expect to perceive... The unexpected is usually not received at all.
More by Peter Drucker
“Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service.”
“As to the idea that advertising motivates people, remember the Edsel.”
“Without institution there is no management. But without management there is no institution.”
More on Perception
“There has always been the same amount of light in the world. The new and missing stars, the comets and eclipses, do not affect thegeneral illumination, for only our glasses appreciate them.”
“When I talk to a man, I can always tell what he's thinking by where he is looking. If he is looking at my eyes, he is looking for intelligence. If he is looking at my mouth, he is looking for wisdom. But if he is looking anywhere else except my chest he's looking for another man.”
“You men have none of you any hearts.' 'If we have not hearts, we have eyes; and they give us torment enough.”
More on Expectation
“I never expect anything. I am always amazed at why anybody goes to any movie or why anybody doesn't go to any movie. Any movie you make, you make it because you're hoping somebody wants to see it, but you never know.”
“So many people have this idea: I want to achieve something great or be somebody great. And they neglect the step that leads to greatness. They don't honor this step at this moment because they have this idea of some future moment where they are going to be great.”
“However, it is always nice to be expected, and not to arrive.”