"Persuasion is effected through the medium of..." - Quote by Aristotle

Persuasion is effected through the medium of the hearers, when they shall have been brought to a state of excitement under the influence of speech; for we do not, when influenced by pain or joy, or partiality or dislike, award our decisions in the same way; about which means of persuasion alone, I declare that the system-mongers of the present day busy themselves.
Image for the quote by Aristotle: Persuasion is effected through the medium of the hearers, when they shall have been brought to a sta...
An image illustrating the quote: "Persuasion is effected through the medium of the hearers, when they shall have b..."

More by Aristotle

More on Communication

More on Persuasion