"If you would persuade, you must appeal..." - Quote by Benjamin Franklin
If you would persuade, you must appeal to interest rather than intellect.
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More by Benjamin Franklin
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“Peace by persuasion has a pleasant sound, but I think we should not be able to work it. We should have to tame the human race first, and history seems to show that that cannot be done.”
“When the conduct of men is designed to be influenced, persuasion, kind, unassuming persuasion, should ever be adopted. It is an old and a true maxim, that 'a drop of honey catches more flies than a gallon of gall.'”
“For it is not true, as some treatise-mongers lay down in their systems, of the probity of the speaker, that it contributes nothing to persuasion; but moral character nearly, I may say, carries with it the most sovereign efficacy in making credible.”