“The day I was born songs were on records, phones were tied down, computers needed rooms and the web was fiction. Change the world. You can.”

“That's what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not just to make money. That's what I want Apple to be.”

“I don't view wealth as something that validates my intelligence.”

“Taking LSD was a profound experience, one of the most important things in my life. LSD shows you that there’s another side to the coin, and you can’t remember it when it wears off, but you know it. It reinforced my sense of what was important—creating great things instead of making money, putting things back into the stream of history and of human consciousness as much as I could.”

“That's my job - to make sure everything is great.”

“We hire people who want to make the best things in the world.”

“We're just enthusiastic about what we do.”

“It's not about money. It's about the people you have, how you're led, and how much you get it.”

“If it were done when 'tis done, then 'twere well. It were done quickly.”

“The line of beauty is the line of perfect economy.”

“Nature is no spendthrift, but takes the shortest way to her ends.”

“When obstacles arise, you change your direction to reach your goal; you do not change your decision to get there.”

“As you head toward your goals, be prepared to make some slight adjustments to your course. You don't change your decision to go - you do change your direction to get there.”

“Be firm on principle but flexible on method.”

“All life is an experiment. The more experiments you make the better.”

“The Good Spirit never cared for the colleges, and though all men and boys were now drilled in Greek, Latin, and Mathematics, it had quite left these shells high on the beach, and was creating and feeding other matters [science] at other ends of the world.”

“Nature is a rag-merchant, who works up every shred and ort and end into new creations; like a good chemist, whom I found, the other day, in his laboratory, converting his old shirts into pure white sugar.”

“Things won are done, joy's soul lies in the doing.”

“Science finds it methods.”

“Not in his goals but in his transitions, man is great.”