"Be a yardstick of quality. Some people..." - Quote by Steve Jobs

“That's what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not just to make money. That's what I want Apple to be.”

“If you're afraid of failing you won't get very far”

“The important point is to not just follow your passion but something larger than yourself.”

“Excellence is the new forever.”

“It takes far less energy to move from first-rate performance to excellence than it does to move from incompetence to mediocrity.”

“That was always the difference between Muhammad Ali and the rest of us. He came, he saw, and if he didn't entirely conquer - he came as close as anybody we are likely to see in the lifetime of this doomed generation.”

“Find the best writers, pay them to write, and avoid typos at all costs.”

“To understand one thing well is better than understanding many things by halves.”

“Do anything better than it was ever done before and youll get rich.”