Steve Jobs Quotes

“Focusing is all about saying no”

“The journey is the reward”

“I have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolutionary changes. I don't know why. Because they're harder. They're much more stressful emotionally. And you usually go through a period where everybody tells you that you've completely failed.”

“I dropped out of Reed College [Portland, Oregon] after the first six months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?”

“Sometimes life hits you like a brick in the face. Don't give up.”

“As individuals, people are inherently good. I have a somewhat more pessimistic view of people in groups. And I remain extremely concerned when I see what's happening in our country, which is in many ways the luckiest place in the world. We don't seem to be excited about making our country a better place for our kids.”

“We've got to make the small things unforgettable.”

“But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem.”

“Do your best at every job. Don't sleep! Success generates more success so be hungry for it. Hire good people with a passion for excellence.”

“I'm not worried about the country's long-term future. This country is insanely great. What I'm worried about is that we don't talk enough about solutions.”

“Unfortunately, people are not rebelling against Microsoft. They don't know any better.”

“Your thoughts construct patterns like scaffolding in your mind. You are really etching chemical patterns. In most cases, people get stuck in those patterns, just like grooves in a record, and they never get out of them.”

“You are all over the map, figure out the top 5 things you want to focus on and get rid of the rest.”

“My opinion is that the only two computer companies that are software-driven are Apple and NeXT, and I wonder about Apple.”

“There are downsides to everything; there are unintended consequences to everything.”

“The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don't mean that in a small way, I mean that in a big way, in the sense that they don't think of original ideas, and they don't bring much culture into their products.”

“A lot of time, people don't do great things becoz' great things really aren't expected of them.”

“Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.”

“Deciding what not to do is as important as deciding what to do.”

“Each dream you leave behind is a part of your future that will no longer exist.”

“I have enough to last for the rest of my life.”

“I think we need editorial oversight now more than ever. Anything we can do to help newspapers find new ways of expression that will help them get paid, I am all for.”

“I know you have 1000 great ideas for things that iTunes could do. And we have 1000 more. But innovation is not about saying "yes" to everything. It's about saying "no" to all but the most crucial features.”

“Coming back to America was, for me, much more of a culture shock than going to India. The people in the Indian countryside don't use their intellect like we do, they use their intuition instead, and their intuition is far more developed than in the rest of the world. Intuition is a very powerful thing, more powerful than intellect in my opinion. That's had a big impact on my work.”

“My passion has been to build an enduring company where people were motivated to make great products. Everything else was secondary. Sure, it was great to make a profit, because that was what allowed you to make great products. But the products, not the profits were the motivation.”