"The most critical case in a corporation,..." - Quote by Peter Drucker
The most critical case in a corporation, especially a big one, is when everything goes well, when you have accomplished your objectives. When the temptation is to work twice as hard instead of saying, "We have accomplished our objectives, we have to think again."
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“A manager sets objectives - A manager organizes - A manager motivates and communicates - A manager, by establishing yardsticks, measures - A manager develops people.”
“The basic definition of the business and of its purpose and mission have to be translated into objectives.”
“If you don't have daily objectives, you qualify as a dreamer.”