Objectives Quotes

Objectives are not commands; they are commitments.

Our people have made the mistake of confusing the methods with the objectives. As long as we agree on objectives, we should never fall out with each other just because we believe in different methods, or tactics, or strategy. We have to keep in mind at all times that we are not fighting for separation. We are fighting for recognition as free humans in this society.

Institutions mistake good intentions for objectives. They say "health care"; that's an intention, not an objective.

Management by objective works - if you know the objectives. Ninety percent of the time you don't.

Let us not confuse objectives with methods. Too many so-called leaders of the nation fail to see the forest because of the trees. Too many of them fail to recognize the vital necessity of planning for definite objectives. True leadership calls for the setting forth of the objectives and the rallying of public opinion in support of these objectives.

Policies change, and programs change, according to time.But objective never changes. You might change your method of achieving the objective, but the objective never changes. Our objective is complete freedom, complete justice, complete equality, by any means necessary

If you don't have daily objectives, you qualify as a dreamer.

A manager sets objectives - A manager organizes - A manager motivates and communicates - A manager, by establishing yardsticks, measures - A manager develops people.

Objectives can be compared to a compass bearing by which a ship navigates. A compass bearing is firm, but in actual navigation, a ship may veer off its course for many miles. Without a compass bearing, a ship would neither find its port nor be able to estimate the time required to get there.

The most critical case in a corporation, especially a big one, is when everything goes well, when you have accomplished your objectives. When the temptation is to work twice as hard instead of saying, "We have accomplished our objectives, we have to think again."

The basic definition of the business and of its purpose and mission have to be translated into objectives.

Objectives are not fate; they are direction. They are not commands; they are commitments. They do not determine the future; they are a means to mobilize resources and energies of the business for the making of the future.