“Any object not interesting in itself may become interesting through becoming associated with an object in which an interest already exists. The two associated objects grow, as it were, together; the interesting portion sheds its quality over the whole; and thus things not interesting in their own right borrow an interest which becomes as real and as strong as that of any natively interesting thing.”
More Inspiring Quotes by William James
Best Quotes about Association
“The entire routine of our memorized acquisitions, for example, is a consequence of nothing but the Law of Contiguity. The words of a poem, the formulas of trigonometry, the facts of history, the properties of material things, are all known to us as definite systems or groups of objects which cohere in an order fixed by innumerable iterations, and of which any one part reminds us of the others.”


