"Objectives can be compared to a compass..." - Quote by Peter Drucker
Objectives can be compared to a compass bearing by which a ship navigates. A compass bearing is firm, but in actual navigation, a ship may veer off its course for many miles. Without a compass bearing, a ship would neither find its port nor be able to estimate the time required to get there.
More by Peter Drucker
“Any time I have seen someone accomplishing something magnificent, they have been a monomaniac with a mission. A single-minded individual with a passion.”
“If you have more than five goals, you have none.”
“Leadership is all hype. We've had three great leaders in this century-Hitler, Stalin, and Mao.”
More on Objectives
“If you don't have daily objectives, you qualify as a dreamer.”
“Objectives are not fate; they are direction. They are not commands; they are commitments. They do not determine the future; they are a means to mobilize resources and energies of the business for the making of the future.”
“The basic definition of the business and of its purpose and mission have to be translated into objectives.”