"Rhetoric is useful because the true and..." - Quote by Aristotle
Rhetoric is useful because the true and the just are naturally superior to their opposites, so that, if decisions are improperly made, they must owe their defeat to their own advocates; which is reprehensible. Further, in dealing with certain persons, even if we possessed the most accurate scientific knowledge, we should not find it easy to persuade them by the employment of such knowledge. For scientific discourse is concerned with instruction, but in the case of such persons instruction is impossible.
More by Aristotle
More on Rhetoric
“There is nothing like instances to grow hair on a bald-headed argument.”
“If you have an important point to make, don't try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time - a tremendous whack.”
“It is difficult to believe that even idiots ever succumbed to such transparent contradictions, to such gaudy processions of mere counter-words, to so vast and obvious a nonsensicalitysentence after sentence that has no apparent meaning at all--stuff quite as bad as the worst bosh of Warren Gamaliel Harding.”
More on Persuasion
“With those who wish to think amiss of me, I have learnt to be perfectly indifferent: but where I know a mind to be ingenuous, andto need only truth to set it to rights, I cannot be as passive.”
“Do your homework and know your facts, but remember it's passion that persuades.”
“I try to get people to see what I have. . . . When you run a computer company, you have to get people to buy into your dreams.”