"If you would persuade, you must appeal..." - Quote by William Shakespeare
If you would persuade, you must appeal to interest rather than intellect. We are advertis'd by our loving friends.
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More by William Shakespeare
More on Persuasion
“Too many girls follow the line of least resistance, but a good line is hard to resist.”
“A drop of honey catches more flies than a gallon of gall. So with men. If you would win a man to your cause, first convince him that you are his sincere friend. Therein is a drop of honey which catches his heart, which, say what he will, is the highroad to his reason.”
“Persuasion is effected through the medium of the hearers, when they shall have been brought to a state of excitement under the influence of speech; for we do not, when influenced by pain or joy, or partiality or dislike, award our decisions in the same way; about which means of persuasion alone, I declare that the system-mongers of the present day busy themselves.”