"The basic definition of the business and..." - Quote by Peter Drucker
The basic definition of the business and of its purpose and mission have to be translated into objectives.
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“The better a man is, the more mistakes he will make, for the more new things he will try. I would never promote to a top-level job a man who was not making mistakes...otherwise he is sure to be mediocre.”
“Growth that adds volume without improving productivity is fat. Growth that diminishes productivity is cancer.”
“People are effective because they say 'no,' because they say, 'this isn't for me.'”
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“What do you plan to do in the land of the sleepers? You have been floating in a sea of solitude, and the sea has borne you up. At long last, are you ready for dry land? Are you ready to drag yourself ashore?”
“The one who is doing his work and getting satisfaction from it is not the one the poverty bothers.”
“When goals go, meaning goes. When meaning goes, purpose goes. When purpose goes, life goes dead on our hands.”