“I'd rather be a Pirate than join the Navy”

“For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.”

“We hire people who want to make the best things in the world.”

“Innovation is the ability to see change as an opportunity - not a threat”

“A computer is the most incredible tool we've ever seen. It can be a writing tool, a communications center, a supercalculator, a planner, a filer and an artistic instrument all in one, just by being given new instructions, or software, to work from. There are no other tools that have the power and versatility of a computer.”

“Our expenses are all for conformity.”

“But it is a cold, lifeless business when you go to the shops to buy something, which does not represent your life and talent, but a goldsmith's.”

“American invents everything, but the trouble is we get tired of it the minute the new is wore off.”