"Objectives are not fate; they are direction...." - Quote by Peter Drucker
Objectives are not fate; they are direction. They are not commands; they are commitments. They do not determine the future; they are a means to mobilize resources and energies of the business for the making of the future.
More by Peter Drucker
“Through systematic terror, through indoctrination, through systematic manipulation of stimulus, reward, and punishment, we can today break man and convert him into brute animal... The first step toward survival is therefore to make government legitimate again by attempting to deprive it of these powers... by international action to ban such powers.”
“No business can do everything. Even if it has the money, it will never have enough good people. It has to set priorities. The worst thing to do is a little bit of everything. This makes sure that nothing is being accomplished. It is better to pick the wrong priority than none at all.”
“No decision has been made unless carrying it out in specific steps has become someone's work assignment and responsibility.”
More on Objectives
“A manager sets objectives - A manager organizes - A manager motivates and communicates - A manager, by establishing yardsticks, measures - A manager develops people.”
“Institutions mistake good intentions for objectives. They say "health care"; that's an intention, not an objective.”
“If you don't have daily objectives, you qualify as a dreamer.”