#User Experience Quotes

“We've gone through the operating system and looked at everything and asked how can we simplify this and make it more powerful at the same time.”

“The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it.”

“We've got to make the small things unforgettable.”

“Unfortunately, people are not rebelling against Microsoft. They don't know any better.”

“The biggest effect of the personal computer revolution has been to allow millions and millions of people to experience computers themselves decades before they ever would have in the old paradigm.”

“It's not like Windows users don't have any power. I think they are happy with Windows, and that's an incredibly depressing thought”

“Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus.”

“The Macintosh was supposed to be the computer for people that just wanted to use a computer without having to learn how to use one.”

“To have your whole music library with you at all times is a quantum leap in listening to music. How do we possibly do this?”

“We had the hardware expertise, the industrial design expertise and the software expertise, including iTunes. One of the biggest insights we have was that we decided not to try to manage your music library on the iPod, but to manage it in iTunes. Other companies tried to do everything on the device itself and made it so complicated that it was useless.”

“The manual for WordStar, the most popular word-processing program, is 400 pages thick. To write a novel, you have to read a novel - one that reads like a mystery to most people. They're not going to learn slash q-z any more than they're going to learn Morse code. That is what Macintosh is all about.”

“The tool user, provided the tool is made well, need not, and indeed should not, know anything about the tool.”

“The advance of technology is based on making it fit in so that you don't really even notice it, so it's part of everyday life.”

“We're focused on providing innovations in software, driving the continuous improvement for a much better experience, and there's a lot going on here that speaks to this decade and what's going to happen in this decade. We can kind of sum it up in terms of saying, "Yes, you can."”

“It's easier to add things on to a PC than it's ever been before. It's one click, and boom, it comes down.”

“Make it just like a Mac.”