"The aim of marketing is to make..." - Quote by Peter Drucker
The aim of marketing is to make selling superfluous.
More by Peter Drucker
“Knowledge has to be improved, challenged, and increased constantly, or it vanishes.”
“If something fails despite being carefully planned, carefully designed, and conscientiously executed, that failure often bespeaks underlying change and, with it, opportunity.”
“The world political system is till based on the concept of the national sovereign state. For the first time therefore, in three hundred years economy and sovereignty are becoming divorced from each other.”
More on Marketing
“Do what you do so well that those who see you do what you do are going to come back to see you do it again and tell others that they should see you do what you do.”
“And now, of course this is another thing I didn't count on, that now as the governor of the state of California, I am selling California worldwide. You see that? Selling.”
“After all the statistics and calculations are formulated, the one element that breathes life into marketing is good design.”
More on Sales
“A Realtor is an old fashioned Real Estate man with a neck tie. A Real Estate man sold you what you wanted, a Realtor sells you what you don't need. A Real Estate man showed you what you could raise on the land, a Realtor tells you what you can build on it.”
“Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.”
“A master salesman is one who takes the offensive and never the defensive sale of an argument, if argument arises.”