Marketing Quotes

There's a huge gap in the market for modern online marketing and business education for women that's effective, fun, and gorgeous to engage with. I knew I could fill that gap.

Storytelling is by far the most underrated skill in business.

Granola didn't sell very well when it was good for you. Now it has caramel, chocolate, marshmallow, saturated fat and sweeteners with a small amount of oats and grains. Sales picked up.

The commercial for Diet Dr. Pepper says it tastes just like regular Dr. Pepper. Well, then they screwed up!

Winelibrary.tv was about building personal brand equity. It was a business move. Now, it was totally surrounded by a passion for wine, but I very much gave a lot of thought to doing a sports-video blog instead.

The aim of marketing is to make selling superfluous.

Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.

People think I'm into sports because I'm a man. But I'm not into sports. I like Gatorade, but that's about as far as it goes. By the way, you don't have to be sweaty and play basketball to enjoy Gatorade. You can just be a thirsty dude. Gatorade forgets about this demographic!

What people in business think they know about the customer and market is likely to be more wrong than right...the customer rarely buys what the business thinks it sells him.

Network marketing is really the greatest source of grass-roots capitalism, because it teaches people how to take a small bit of capital, that is your time, and build the American dream.

I definitely think there's some way to understand how people emotionally feel about somebody, but I don't think data collects it. They're not going to click your bit.ly link or click your TweetMeme retweet every time.

I make shoes for white suburban kids, not the poor black kids. That would be like opening a restaurant for people without stomachs.

To satisfy the customer is the mission and purpose of every business.

The true business of every company is to make and keep customers.

The outgoing and spontaneous person that the world knew while I was boxing was a persona that I created to sell tickets and promote my career. In my private life, I am quiet and reflective by nature.

VaynerMedia filters the world how humans interact. This is how people are going to make buying decisions.

Do what you do so well that those who see you do what you do are going to come back to see you do it again and tell others that they should see you do what you do.

Marketing and innovation produce results; all the rest are costs.

What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.

I've always had a knack for branding, so even with the lemonade stands, it was "Gary's Lemonade Stand." I worked on the signs all day, more so than on the lemonade itself. Then I learned you had to make good lemonade to build an actual business, so that taught me about lifetime value and quality.

I was on a bus once, it was in the middle of the night, and I had a box of crackers and a can of Easy Cheese. It was dark, and it was a surprise how much cheese I had applied on each cracker. That's why they should have a glow-in-the-dark version of Easy Cheese. It's not like the product has any integrity to begin with. If you buy a room-temperature cheese that you squeeze out of a can, you probably won't get mad because it glows in the dark too.

The purpose of a business is to create a customer.

Try novelties for salesman's bait, For novelty wins everyone.

Market like the year you are in.

It being a remarkable fact in theatrical history, but one long since established beyond dispute, that it is a hopeless endeavor to attract people to a theatre unless they can be first brought to believe that they will never get in.

The customer rarely buys what the business thinks it sells him.

If I can sell tickets to my movies like Red Sonja or Last Action Hero, you know I can sell just about anything.

Any colour - so long as it's black.

While companies were getting comfy cozy with the idea of being on social media platforms, social media transcended those platforms, and few businesses have followed.

You cannot underestimate people's ability to spot a soulless, bureaucratic tactic a million miles away. It's a big reason why so many companies that have dipped a toe in social media waters have failed miserably.

Affiliate marketing has made businesses millions and ordinary people millionaires.

Good salespeople sell value and social media is the best place to find this value because of its transparency.

Your story isn't powerful enough if all it does is lead the horse to water; it has to inspire the horse to drink, too. On social media, the only story that can achieve that goal is one told with native content.

Your story needs to move people’s spirits and build their goodwill, so that when you finally do ask them to buy from you, they feel like you’ve given them so much it would be almost rude to refuse.

I remember auditioning for record labels and having them tell me, 'Well, the country-radio demographic is the thirty-five-year-old female housewife. Give us a song that relates to the thirty-five-year-old female, and we'll talk.'

IQ is a commodity, data is a commodity. I'm far more interested in watching people interact at a restaurant with their smartphone. We can all read 'Tech Crunch,' 'Ad Age.' I would rather be living in the trenches. I would rather be going to Whole Foods in Columbus Circle to watch people shop with their smartphones.

Use every customer point of contact to weave stories about who you are and what your brand stands for.

Nobody's ever tried the peace thing, ... We are selling it like soap.

You shake a slogan at an American and it's just like showing a hungry dog a bone.

I know if I stopped hosting 'Wine Library TV,' we'd probably lose 75 percent of our audience, but the remaining 25 percent is still a big number.

Nothing's so apt to undermine your confidence in a product as knowing that the commercial selling it has been approved by the company that makes it.

Those who stop marketing to save money are like those who stop a clock to save time.

I want to change how women think of and feel about marketing. It not only helps women get the results they want, but marketing brings out our best human attributes: true listening, compassion, honesty, and a spirit of service.

People don't buy for logical reasons. They buy for emotional reasons.

I'm afraid that, in this chapter we must talk about sex in a very explicit manner, because we want to expand the Frontiers of Human Understanding and also we want to sell as many books as possible to adolescent boys.

Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.

When we launched the WineLibrary website in 1996, I didn't even own a computer yet. I just understood that there was an opportunity here to market in a different way.

A market is never saturated with a good product, but it is very quickly saturated with a bad one.

People can have the Model T in any color – so long as it’s black.

Target launch date for Falcon I maiden flight is Halloween(October 31) from our island launch complex in the Kwajalein Atoll. For potential customers out there, I should mention that Kwajalein has some of the worlds best scuba diving and snorkeling! It is literally a tropical paradise.

You know when a company wants to use letters in their phone number, but often they'll use too many letters? "Call 1-800-I-Really-Enjoy-Brand-New-Carpeting." Too many letters, man, must I dial them all? "Hello? Hold on, man, I'm only on 'Enjoy.' How did you know I was calling? You're good, I can see why they hired you!"

There is no sale without the story; no knockout without the setup.

Marketing just got hard.

We do not say anything about future products. We work on them in secret, then we announce them.

If I only had two dollars left I would spend one dollar on PR.

Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.

The best marketing strategy ever: CARE

There are only two things in a business that make money - innovation and marketing, everything else is cost.

We're living in what I like to call the 'Thank You Economy,' because only the companies that can figure out how to mind their manners in a very old-fashioned way - and do it authentically - are going to have a prayer of competing.

I see marketing not only as a vital skill for small business success, but more importantly, as a vehicle to create art and connect deeply with and serve others to make the world a better place.