"The purpose of a business is to..." - Quote by Peter Drucker
The purpose of a business is to create a customer.
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“Economists think the poor need them to tell them that they are poor.”
“Management and entrepreneurship are only two different dimensions of the same task. An entrepreneur who does not learn how to manage will not last long. A management that does not learn to innovate will not last long.”
“Tomorrow everybody - or practically everybody - will have had the education of the upper class of yesterday, and will expect equivalent opportunities. That is why we face the problem of making every kind of job meaningful and capable of satisfying every educated man.”
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“Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business.”
“It's easier to explain price once than to apologize for quality forever.”
“Not being in tune with your customers is like living in an alternate reality; the way you think your customers feel about your product is not always the same as what your customers really think about your product.”
More on Purpose
“He must understand that if he is the world's finest plum and someone he loves does not like plums, he has the choice of becoming a banana. But he must be warned that if he chooses to become a banana, he will be a second rate banana. But he can always be the best plum.”
“The hour when you say, "What does my happiness matter? It is poverty and filth, and a wretched complacency. Yet my happiness should justify existence itself!”
“I think that, as life is action and passion, it is required of a man that he should share the passion and action of his time at peril of being judged not to have lived.”