Customer Quotes

“The customer is the immediate jewel of our souls. Him we flatter, him we feast, compliment, vote for, and will not contradict.”

“What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.”

“Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.”

“True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It asks, "What does the customer want to buy?"”

“Business enterprise is an organ of society. There is only one valid definition of business purpose: to create a customer.”

“The customer rarely buys what the business thinks it sells him.”

“The single most important thing to remember about any enterprise is that results exist only on the outside.The result of a business is a satisfied customer. The result of a hospital is a satisfied patient. The result of a school is a student who has learned something and puts it to work ten years later. Inside an enterprise there are only costs.”

“Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.”

“The single most important thing to remember about any enterprise is that there are no results inside its walls. The result of a business is a satisfied customer.”

“The purpose of a business is to create a customer.”

“Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.”

“What people in business think they know about the customer and market is likely to be more wrong than right...the customer rarely buys what the business thinks it sells him.”

“Businesses are not paid to reform customers. They are paid to satisfy customers.”

“Making changes to better appeal to customer is INNOVATION.”

“The true business of every company is to make and keep customers.”

“Inside an organization there are only cost centers. The only profit center is a customer whose check has not bounced.”