"Marketing is not only much broader than..." - Quote by Peter Drucker
Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.
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“Strong people have strong weaknesses.”
“Work is an extension of personality. It is achievement. It is one of the ways in which a person defines himself, measures his worth, and his humanity.”
“Innovation is the specific tool of entrepreneurs, the means by which they exploit change as an opportunity for a different business or a different service. It is capable of being presented as a discipline, capable of being learned, capable of being practiced. Entrepreneurs need to search purposefully for the sources of innovation, the changes and their symptoms that indicate opportunities for successful innovation. And they need to know and to apply the principles of successful innovation.”
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“One customer well taken care of could be more valuable than $10,000 worth of advertising.”
“Be reactionary. React to what the market wants. And the market wants one-on-one real time engagement. Now that we have the tools to engage, I'm going to continue fighting for the end user.”
“I'm constantly amazed that owners and managers of all businesses don't train their people to call the person who pays by credit card by name. It definitely makes the customer feel good and will be a factor in bringing them back to your place of business.”
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“Rattle me out of bed early, set me going, give me as short a time as you like to bolt my meals in, and keep me at it. Keep me always at it, and I'll keep you always at it, you keep somebody else always at it. There you are with the Whole Duty of Man in a commercial country.”
“My principal business is giving commercial value to the brilliant - but misdirected - ideas of others.”
“Truly great companies are built on ideals, not just deals.”