"The system is that there is no..." - Quote by Steve Jobs
The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient ... But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem. It's ad hoc meetings of six people called by someone who thinks he has figured out the coolest new thing ever and who wants to know what other people think of his idea.
More by Steve Jobs
“As individuals, people are inherently good. I have a somewhat more pessimistic view of people in groups. And I remain extremely concerned when I see what's happening in our country, which is in many ways the luckiest place in the world. We don't seem to be excited about making our country a better place for our kids.”
“It's like when IBM drove a lot of innovation out of the computer industry before the microprocessor came along. Eventually, Microsoft will crumble because of complacency, and maybe some new things will grow. But until that happens, until there's some fundamental technology shift, it's just over.”
“Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus.”
More on Innovation
“Innovation is an ongoing process that you build into your culture.”
“I think we want to see new voices and new ideas emerge - that's part of the reason why term limits are a really useful thing.”
“The two parties which divide the State, the party of Conservatism and that of Innovation are very old, and have disputed the possession of the world ever since it was made ... Now one, now the other gets the day, and still the fight renews itself as if for the first time, under new names and hot personalities ... Innovation is the salient energy; Conservatism the pause on the last movement.”
More on Company Culture
“Find people who are competent and really bright, but more importantly, people who care exactly about the same things you care about.”
“Our approach is to think of companies not as businesses but as collections of people. We [Apple]want to qualitatively change the way people work. We don't just want to help them do word processing faster or add numbers faster. We want to change the way they can communicate with one another. We're seeing less paper flying around and more quality of communication.”
“At Apple, people are putting in 18-hour days. We attract a different type of person—a person who doesn’t want to wait five or ten years to have someone take a giant risk on him or her. Someone who really wants to get in a little over his head and make a little dent in the universe. We are aware that we are doing something significant. We’re here at the beginning of it and we’re able to shape how it goes. Everyone here has the sense that right now is one of those moments when we are influencing the future.”