"The customer rarely buys what the business..." - Quote by Peter Drucker
The customer rarely buys what the business thinks it sells him.
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“Inside an organization there are only cost centers. The only profit center is a customer whose check has not bounced.”
“The single most important thing to remember about any enterprise is that there are no results inside its walls. The result of a business is a satisfied customer.”
“What people in business think they know about the customer and market is likely to be more wrong than right...the customer rarely buys what the business thinks it sells him.”
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“Google's done a super good job on search; Apple's done a great job on the IPod.”
“I have a business appointment that I am anxious... to miss.”
“Those who oppose all reform will do well to remember that ruin in its worst form is inevitable if our national life brings us nothing better than swollen fortunes for the few and the triumph in both politics and business of a sordid and selfish materialism.”