"True marketing starts...with the customer, his demographics,..." - Quote by Peter Drucker

“Profitability is the sovereign criterion of the enterprise.”

“If you can't measure it, you can't change it.”

“Tomorrow everybody - or practically everybody - will have had the education of the upper class of yesterday, and will expect equivalent opportunities. That is why we face the problem of making every kind of job meaningful and capable of satisfying every educated man.”

“There is no sale without the story; no knockout without the setup.”

“Good salespeople sell value and social media is the best place to find this value because of its transparency.”

“Any colour - so long as it's black.”

“Business enterprise is an organ of society. There is only one valid definition of business purpose: to create a customer.”

“Quality in a service or product is not what you put into it. It is what the client or customer gets out of it.”

“The single most important thing to remember about any enterprise is that results exist only on the outside.The result of a business is a satisfied customer. The result of a hospital is a satisfied patient. The result of a school is a student who has learned something and puts it to work ten years later. Inside an enterprise there are only costs.”