“I'd rather be a Pirate than join the Navy”

“For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.”

“We hire people who want to make the best things in the world.”

“Innovation is the ability to see change as an opportunity - not a threat”

“A computer is the most incredible tool we've ever seen. It can be a writing tool, a communications center, a supercalculator, a planner, a filer and an artistic instrument all in one, just by being given new instructions, or software, to work from. There are no other tools that have the power and versatility of a computer.”

“There's certain companies that line up with what the brand represents. There are other things that are more investment-focused.”

“Use every customer point of contact to weave stories about who you are and what your brand stands for.”

“We love displays and symbols and stuff that quickly and silently tells the world who we are. Better yet, we love visual reminders of who we want to be.”