"Use every customer point of contact to..." - Quote by Gary Vaynerchuk
Use every customer point of contact to weave stories about who you are and what your brand stands for.
More by Gary Vaynerchuk
“Even though I'm a hype man myself, I like the practicality of it all. People who understand how to turn a profit. At the end of the day, this is still business so I'm looking for real practical knowledge of how to actually make money, not necessarily raise it.”
“We're not really good at knowing what we want, and we are quick to say 'this sucks'. That's where the opportunity lies.”
“I went online with winelibrary.com in July of 1997; that was my first professional online play.”
More on Branding
“There's certain companies that line up with what the brand represents. There are other things that are more investment-focused.”
“Part of why you love your parents is because they loved you first. Brands need to do that.”
“I've always had a knack for branding, so even with the lemonade stands, it was "Gary's Lemonade Stand." I worked on the signs all day, more so than on the lemonade itself. Then I learned you had to make good lemonade to build an actual business, so that taught me about lifetime value and quality.”
More on Marketing
“If you don't advertise yourself you will be advertised by your loving enemies.”
“I see marketing not only as a vital skill for small business success, but more importantly, as a vehicle to create art and connect deeply with and serve others to make the world a better place.”
“I did toy with the idea of doing a cook-book. . . . I think a lot of people who hate literature but love fried eggs would buy it if the price was right.”