"When I hear people debate the ROI..." - Quote by Gary Vaynerchuk
When I hear people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing the marathon. They're playing the sprint. They're not worried about lifetime value and retention. They're worried about short-term goals.
More by Gary Vaynerchuk
“If you know exactly what you want to be, you need to spend as much time as possible with people who are actually that already.”
“Patience is grossly underestimated.”
“Your story needs to move people’s spirits and build their goodwill, so that when you finally do ask them to buy from you, they feel like you’ve given them so much it would be almost rude to refuse.”
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More on Social Media
“If somebody crafts an interesting tweet that’ll lead me to their blog, I’m going to their blog.”
“I mean Facebook is no longer a company, it's a country. 2 billion users. It can influence what we think, what we believe, how we vote, what we buy, even how we feel.”
“Social marketing is now a 24-7 job.”