"Would you persuade, speak of interest, not..." - Quote by Benjamin Franklin
Would you persuade, speak of interest, not of reason.
More by Benjamin Franklin
“I should have no objection to go over the same life from its beginning to the end: requesting only the advantage authors have, of correcting in a second edition the faults of the first.”
“If a man would reap praise, you must sow the seeds, gentle words and useful deeds.”
“Much Virtue in Herbs, little in Men.”
More on Persuasion
More on Self Interest
“Friendship is a traffic wherein self-love always proposes to be the gainer.”
“We know that there are chiselers. At the bottom of every case of criticism and obstruction we have found some selfish interest, some private axe to grind.”
“The reason so many problems do not get solved in Washington is that solving those problems is not the No. 1 priority: Re-election is.”