"What people in business think they know..." - Quote by Peter Drucker

“The enterprise that does not innovate ages and declines. And in a period of rapid change such as the present, the decline will be fast.”

“It's more important to do the right thing than to do things right.”

“Nobody can predict the future; the idea is to have a firm grasp of the present.”

“The customer rarely buys what the business thinks it sells him.”

“The purpose of a business is to create a customer.”

“Inside an organization there are only cost centers. The only profit center is a customer whose check has not bounced.”

“While companies were getting comfy cozy with the idea of being on social media platforms, social media transcended those platforms, and few businesses have followed.”

“The fact is that the intrinsic worth of the book, play or whatever the author is trying to sell is the least, last factor in the the whole transaction.”

“Here's how I work: It's 2013, and most marketers are operating like it's 2009. I'm always trying to market like it's 2015, but not like it's 2020. A lot of my contemporaries who understand where the world is going, go too far out, and aren't practical. I have always prided myself on being visionary, with a heavy practicality.”