“To win, the first thing you have to do is not lose.”

“The greatest investment a young person can make is in their own education, in their own mind. Because money comes and goes. Relationships come and go. But what you learn once stays with you forever.”

“The stock market is a wonderfully efficient mechanism for transferring wealth from the impatient to the patient.”

“All day you wait for the pitch you like; then when the fielders are asleep, you step up and hit it.”

“A single year's performance is of minor importance and, good or bad, should never be taken seriously.”

“Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.”

“You know, I've got a plan that could rescue Apple. I can't say any more than that it's the perfect product and the perfect strategy for Apple. But nobody there will listen to me.”

“Manage the top line: your strategy, your people, and your products, and the bottom line will follow.”