
š¼ Profession













āLive your passion. What does that mean, anyway? It means that when you get up for work every morning, every single morning, you are pumped because you get to talk about or work with or do the thing that interests you the most in the world. You donāt live for vacations because you donāt need a break from what youāre doingāworking, playing, and relaxing are one and the same. You donāt even pay attention to how many hours youāre working because to you, itās not really work. Youāre making money, but youād do whatever it is youāre doing for free.ā


































āHere's how I work: It's 2013, and most marketers are operating like it's 2009. I'm always trying to market like it's 2015, but not like it's 2020. A lot of my contemporaries who understand where the world is going, go too far out, and aren't practical. I have always prided myself on being visionary, with a heavy practicality.ā

āI've always had a knack for branding, so even with the lemonade stands, it was "Gary's Lemonade Stand." I worked on the signs all day, more so than on the lemonade itself. Then I learned you had to make good lemonade to build an actual business, so that taught me about lifetime value and quality.ā


