Marketing Quotes

“Winelibrary.tv was about building personal brand equity. It was a business move. Now, it was totally surrounded by a passion for wine, but I very much gave a lot of thought to doing a sports-video blog instead.”

“The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.”

“It's about stories. If I can tell the story to America, whether it's Riesling or a boxer from Harlem, it will sell. I know on my gravestone it's going to be, 'Storyteller.'”

“I've always had a knack for branding, so even with the lemonade stands, it was "Gary's Lemonade Stand." I worked on the signs all day, more so than on the lemonade itself. Then I learned you had to make good lemonade to build an actual business, so that taught me about lifetime value and quality.”

“What you do after you create your content is what truly counts.”

“Part of why you love your parents is because they loved you first. Brands need to do that.”

“I know if I stopped hosting 'Wine Library TV,' we'd probably lose 75 percent of our audience, but the remaining 25 percent is still a big number.”

“The thing that I'm most passionate about, I'm writing a book called 'Jab Jab Jab Jab Jab Right Hook,' and it really focuses on how to story-tell in a noisy, ADD world.”

“Give, give, give, give… Ask.”

“We're living in what I like to call the 'Thank You Economy,' because only the companies that can figure out how to mind their manners in a very old-fashioned way - and do it authentically - are going to have a prayer of competing.”

“Market like the year you are in.”

“The problem is, we’re all using social networks as distribution instead of native platforms to actually tell stories.”

“Remember the guy in the 80s walking around with a boombox on his shoulder? Why'd he do that? Because it told a story about who he was. Expressing yourself is big business.”

“Granola didn't sell very well when it was good for you. Now it has caramel, chocolate, marshmallow, saturated fat and sweeteners with a small amount of oats and grains. Sales picked up.”

“If your organization’s intentions transcend the mere act of selling a product or service, and it is brave enough to expose its heart and soul, people will respond. They will connect. They will like you. They will talk. They will buy.”

“The best marketing strategy ever: CARE”

“VaynerMedia filters the world how humans interact. This is how people are going to make buying decisions.”

“I don't know how you can justify leaving any engagement behind in the social Web of 2011.”

“IQ is a commodity, data is a commodity. I'm far more interested in watching people interact at a restaurant with their smartphone. We can all read 'Tech Crunch,' 'Ad Age.' I would rather be living in the trenches. I would rather be going to Whole Foods in Columbus Circle to watch people shop with their smartphones.”

“While companies were getting comfy cozy with the idea of being on social media platforms, social media transcended those platforms, and few businesses have followed.”

“Marketing just got hard.”

“There is no sale without the story; no knockout without the setup.”

“I definitely think there's some way to understand how people emotionally feel about somebody, but I don't think data collects it. They're not going to click your bit.ly link or click your TweetMeme retweet every time.”

“Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.”

“Here's how I work: It's 2013, and most marketers are operating like it's 2009. I'm always trying to market like it's 2015, but not like it's 2020. A lot of my contemporaries who understand where the world is going, go too far out, and aren't practical. I have always prided myself on being visionary, with a heavy practicality.”