"As to the idea that advertising motivates..." - Quote by Peter Drucker

“Our job in life is to make a positive difference, not prove we're right.”

“Plans are worthless, but planning is invaluable.”

“It is commonly believed that innovations create changes - but few ever do. Successful innovations exploit changes that have already happened.”

“When someone hands you a flyer, it's like they're saying here you throw this away.”

“Is the English press honest or dishonest? At normal times it is deeply dishonest. All the papers that matter live off their advertisements, and the advertisers exercise an indirect censorship over news. Yet I do not suppose there is one paper in England that can be straightforwardly bribed with hard cash. In the France of the Third Republic all but a very few of the newspapers could notoriously be bought over the counter like so many pounds of cheese.”

“And, of course, you have the commercials where savvy businesspeople get ahead by using their MacIntosh computers to create the ultimate American business product: a really sharp-looking report.”

“And now, of course this is another thing I didn't count on, that now as the governor of the state of California, I am selling California worldwide. You see that? Selling.”

“The word infrastructure means nothing to the majority of people of America. We have to come up with a sexier word than infrastructure. So the key thing is that you have to go out and promote and market this the right way like with everything in policy.”

“Word of mouth is the most effective means of communication.”