“Just as the sentence contains one idea in all its fullness, so the paragraph should embrace a distinct episode; and as sentences should follow one another in harmonious sequence, so paragraphs must fit into another like the automatic couplings of railway carriages.”

“Quotations when engraved upon the memory give you good thoughts.”

“We proceeded systematically, village by village and we destroyed the houses, filled up the wells, blew down the towers, cut down the shady trees, burned the crops and broke the reservoirs in punitive devastation.”

“The Chinese said of themselves several thousand years ago: China is a sea that salts all the waters that flow into it. Theres another Chinese saying about their country which is much more modernit dates only from the fourth century. This is the saying: The tail of China is large and will not be wagged. I like that one. The British democracy approves the principles of movable party heads and unwaggable national tails. It is due to the working of these important forces that I have the honour to be addressing you at this moment.”

“I am a sporting man. I always like to give trains and aeroplanes a fair chance of getting away.”

“Advertising mourishes the consuming power of men. It sets up before a man the goal of a better home, better clothing, better food for himself and his family. It spurs individual exertion and greater production.”

“You shake a slogan at an American and it's just like showing a hungry dog a bone.”

“The man who stops advertising to save money is like the man who stops the clock to save time.”