"We're cautious. We'd rather exceed expectations than..." - Quote by Steve Jobs
We're cautious. We'd rather exceed expectations than miss but I think it's going to be a continued difficult economy. Apple is trying a different way to navigate out of this, we're trying to innovate.
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“You know, you keep on innovating, you keep on making better stuff. And if you always want the latest and greatest, then you have to buy a new iPod at least once a year.”
“The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don't mean that in a small way, I mean that in a big way, in the sense that they don't think of original ideas, and they don't bring much culture into their products.”
“What this means is that people are seeing a stable business, which is good, and a business that is in control, which is also good.”
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“... when a big man has a big idea I never like to stand in his way.”
“I don't like walking around with people thinking I'm doing uncool s--, because there's nothing I'm doing that's uncool. It's all innovative. You just might not understand it yet. But it's cool. Family is super cool. Going home to one girl every night is super cool. Just going home and getting on the floor and playing with your child is super cool. Not wearing a red leather jacket, and just looking like a dad and s--, is like super cool. Having someone that I can call Mom again. That s-- is super cool.”
“Investing in innovation, which was my broad theme talking to [Warren Buffett ], that included health vaccines, it included energy and education.”