It is not merely a logo. It is a promise. It is a story told by a company or an individual. In a world teeming with noise. A brand is what sets you apart. It is the impression that takes hold in minds. It is the collection of values. Experiences. And expectations that bind you to the audience. Building a potent brand demands a profound understanding of self and others. This collection of sayings explores the art and science of brand building.
āFirst of all, when building a brand you have to know who you are, what you are, and what you stand for. That's clichĆ©d marketing-bullshit jargon, but it does matter. It helps. You have to know who you're targeting. I think too many people fight the market. There are certain people who are never going to want your stuff no matter what you do. There are certain people are never going to love me because I curse and I have bravado and I'm a Jersey boy and I'm brash and they won't take the time to see the humility and the patience and the truth. They shouldn't.ā
āI've always had a knack for branding, so even with the lemonade stands, it was "Gary's Lemonade Stand." I worked on the signs all day, more so than on the lemonade itself. Then I learned you had to make good lemonade to build an actual business, so that taught me about lifetime value and quality.ā
