#Marketing Quotes

“I'm constantly amazed that owners and managers of all businesses don't train their people to call the person who pays by credit card by name. It definitely makes the customer feel good and will be a factor in bringing them back to your place of business.”

“People don't buy for logical reasons. They buy for emotional reasons.”

“You shake a slogan at an American and it's just like showing a hungry dog a bone.”

“Advertising is the art of convincing people to spend money they don't have for something they don't need.”

“Women are the best judges of anything we turn out. Their taste is very important. They are the theatergoers; they are the ones who drag the men in. If the women like it, to heck with the men.”

“Do what you do so well - and so uniquely - that people can't resist telling others about you”

“Do what you do so well that those who see you do what you do are going to come back to see you do it again and tell others that they should see you do what you do.”

“I remember auditioning for record labels and having them tell me, 'Well, the country-radio demographic is the thirty-five-year-old female housewife. Give us a song that relates to the thirty-five-year-old female, and we'll talk.'”

“Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.”

“After all the statistics and calculations are formulated, the one element that breathes life into marketing is good design.”

“Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually make their way out.”

“We do not say anything about future products. We work on them in secret, then we announce them.”

“As Regis Mckenna once said, the best marketing is education”

“When Henry Ford said, "The customer can have a car in any color as long as it's black," he was not joking.”

“What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.”

“True marketing starts...with the customer, his demographics, his realities, his needs, his values. It does not ask, "What do we want to sell?" It asks, "What does the customer want to buy?"”

“Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.”

“Business enterprise is an organ of society. There is only one valid definition of business purpose: to create a customer.”

“Marketing and innovation produce results; all the rest are costs.”

“The customer rarely buys what the business thinks it sells him.”

“Marketing and innovation make money. Everything else is a cost.”

“Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view.”

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

“The purpose of a business is to create a customer.”

“Marketing is the distinguishing, unique function of the business.”

“Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.”

“What people in business think they know about the customer and market is likely to be more wrong than right...the customer rarely buys what the business thinks it sells him.”

“Word of mouth is the most effective means of communication.”

“As to the idea that advertising motivates people, remember the Edsel.”

“Businesses are not paid to reform customers. They are paid to satisfy customers.”

“The aim of marketing is to make selling superfluous.”

“To satisfy the customer is the mission and purpose of every business.”

“The true business of every company is to make and keep customers.”

“Business has only two basic functions - marketing and innovation.”

“There are only two things in a business that make money - innovation and marketing, everything else is cost.”

“I saw a commercial for an above-ground pool, it was 30 seconds long. Because that's the maximum amount of time you can picture yourself having fun in an above-ground pool. If it was 31 seconds, the actor would say "The water is only up to here? What do I do now? Throw the ball back to Jimmy? Or put some goggles on and look at his feet?"”

“You know when a company wants to use letters in their phone number, but often they'll use too many letters? "Call 1-800-I-Really-Enjoy-Brand-New-Carpeting." Too many letters, man, must I dial them all? "Hello? Hold on, man, I'm only on 'Enjoy.' How did you know I was calling? You're good, I can see why they hired you!"”

“I was on a bus once, it was in the middle of the night, and I had a box of crackers and a can of Easy Cheese. It was dark, and it was a surprise how much cheese I had applied on each cracker. That's why they should have a glow-in-the-dark version of Easy Cheese. It's not like the product has any integrity to begin with. If you buy a room-temperature cheese that you squeeze out of a can, you probably won't get mad because it glows in the dark too.”

“The commercial for Diet Dr. Pepper says it tastes just like regular Dr. Pepper. Well, then they screwed up!”

“The outgoing and spontaneous person that the world knew while I was boxing was a persona that I created to sell tickets and promote my career. In my private life, I am quiet and reflective by nature.”

“If I said I would knock out Sonny Liston in 1 minute and 49 seconds of the first round, that would hurt the gate.”

“People think I'm into sports because I'm a man. But I'm not into sports. I like Gatorade, but that's about as far as it goes. By the way, you don't have to be sweaty and play basketball to enjoy Gatorade. You can just be a thirsty dude. Gatorade forgets about this demographic!”

“I don't want to have my face on the cover of a Wheaties box. I wanna have my face on the cover of a Rice Krispies box. "Snap, Krackle, Mitch and Pop"!”

“I opened-up a yogurt, underneath the lid it said, "Please try again." because they were having a contest that I was unaware of. I thought maybe I opened the yogurt wrong. ...Or maybe Yoplait was trying to inspire me... "Come on Mitchell, don't give up!" An inspirational message from your friends at Yoplait, fruit on the bottom, hope on top.”

“Mitch's Pizzaria... this week's coupon: unlimited free pizza. Special Note: coupon not good at any of the Mitch's Pizza locations. Free pizza oven with purchase of a small Coke. Two-for Tuesday: buy one pizza, get one franchise free.”

“I said a lot of things in the heat of the moment that I shouldn't have said. Called him names I shouldn't have called him. I apologise for that. I'm sorry. It was all meant to promote the fight.”

“The most important thing in the world for show business, really, you know everything's a high-tech business, but what people want now is what they can't get - exclusivity.”

“I make shoes for white suburban kids, not the poor black kids. That would be like opening a restaurant for people without stomachs.”

“Good wine needs no bush; a jug is the thing.”

“Many a small thing has been made large by the right kind of advertising.”